Launch Architecture

Launching a New Era for Instant Memories

We partnered with a heritage Polaroid brand to help them reintroduce instant photography to Gen Z and creative professionals. The mission: reposition Polaroid as a modern lifestyle brand, increase DTC sales, and build a scalable paid media strategy that doesn’t just chase trends — it defines them.

What we did

Refreshed brand messaging and digital identity for younger audiences

Developed high-performing creatives including UGC, motion ads, and product storytelling
Launched and scaled paid campaigns across Meta, TikTok, and Google
Optimized the landing experience to boost conversion and reduce bounce
Built a monthly content calendar aligned with product drops and seasonal campaigns